Jaw-Dropping Meets Just-Right: Inside the Crumbl Owner’s “Modern Elm”

House 25 at this year’s Utah Valley Parade of Homes — a home that doesn’t just make a statement, it is the statement.

The Utah Valley Parade of Homes never disappoints. Every year brings a lineup of spaces that showcase talent, craft, and creativity. But every once in a while, there’s a home that doesn’t just raise the bar — it redraws it. This year, that home was House 25: Modern Elm.

Designed for the owner of Crumbl, this wasn’t your average “luxury home.” It was bold in the best way — daring and unapologetic, yet so well-thought-out that every detail felt precise. Every room, angle, and surface felt like it had been mulled over, measured twice, and made to leave a lasting impression.

A Home Designed to Be Remembered

From the moment you stepped into the entry, it was clear: this was going to be different. Nothing felt generic. Nothing felt filler. This was a house that had a voice — and it spoke loud and clear.

You were immediately pulled in by the dramatic scale, the materials that pushed the envelope, and the perfectly choreographed mix of lighting, texture, and layout. And yet, nothing felt chaotic. It was bold, but it was balanced. Eye-catching, but cohesive. It managed to be extravagant without ever tipping into excess — a masterclass in what we now call “quiet luxury,” but make it high-impact.

The Pool House That Deserves Its Own Zip Code

One of the most unforgettable features? The detached wing, which housed a full gym, recreation room, guest suite, and pool area. Let’s just say: calling it a “guest house” doesn’t do it justice.

This part of the home had the same level of detail, drama, and polish as the main house. From the architectural choices to the finishes to the mood, it was clear this wasn’t an afterthought — it was a fully realized experience. Whether you were hosting family or heading to your morning lift, this space made even everyday routines feel elevated.

It’s rare to see a home where the “secondary” spaces are just as jaw-dropping as the main ones — but this one pulled it off effortlessly.

The home gym and basketball court with a GOLD net!

Nothing Missed. Everything Considered.

It’s hard to pick a favorite feature when everything was so well executed. The staircase felt sculptural. The bathrooms were spa-level, with lighting and tile choices that felt pulled from a design book. Even the utility spaces — mudroom, pantry, laundry — were chic enough to photograph.

That’s what made Modern Elm so striking: the commitment to detail at every turn. No surface felt overlooked. No material felt like an afterthought. There was a clarity to every decision — as if the builder, designer, and client were all completely in sync on a shared vision, and not a single compromise was made. Were they? We’ll never know :)